Smith Executive Education

I created this interactive Executive Education brochure for the University of Maryland's Smith School of Business. It's about helping executives adapt to the ever-changing world of business. The idea came out of the school's mascot—a turtle (a.k.a. Testudo). The outside container is a die-cut sleeve which holds seven inserts. When the first insert is pulled out of the sleeve, the die cut turtle shell changes to reveal a new image. The shell starts out as a turtle and changes to a beehive, a butterfly, a barcode, and so on. Here is a sampling: