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LoriRidingEdge

Ever since I can remember I’ve loved art. And horses.  In fact, I spent much of my childhood drawing horses.  I always knew I had an eye for design and a future in advertising.

I grew up in Baltimore, Maryland but I got my start as an art director for some of Washington, D.C.’s best ad agencies.  This gave me the opportunity to work with some heavy-hitters like Marriott, Pizza Hut, Johnston & Murphy, and United Express/Presidential Airways.  These days I still work for an impressive bunch but I’m just as proud of my smaller clients.

When you hire me you’re getting more than a seasoned art director—you’re also getting a graphic designer, production artist, copywriter, illustrator, proofreader, production manager, and typography enthusiast all rolled into one.  I have impossibly high standards and will not rest until the marketing strategy has been met, the client is satisfied, and the project is absolutely awesome—not to mention delivered on time and on budget.  You might say I’m a bit of a perfectionist.  I’ve even won some awards along the way including a few Addy’s and several MarCom Awards.

In June of 2016, I moved from Baltimore to Boca Raton, Florida.  I gave up horseback riding after a bad fall, but these days, I enjoy bicycling, painting and tennis, and am fascinated with health and wellness.  I’m also completely obsessed with garlic and dark chocolate (consumed separately, of course)! Thank you for visiting, and please feel free to get in touch if you’d like to chat.  I’m always looking forward to the next creative challenge.


CLIO FIASCO: A true story   In 1991 I was up for a Clio. My copywriter cohort and I hopped on a train and headed for the Big Apple, excited to go to our first big, advertising award show. Unfortunately, that was the year the Clio went bust—the notorious night when the nominees became so fed up with the disorganization of the show that they got up out of their seats, charged the podium and grabbed the shiny statues right off the stage. You can read more about “The Most Bizarre Event in Advertising History” here.